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Serena Williams Donates Proceeds from Unstoppable Jewelry Collection to Relief Fund for Black-Owned Small Businesses

Written by Good Black News

July 21, 2020

Tennis legend Serena Williams is the latest celebrity and entrepreneur to help Black business owners in need of relief during the COVID-19 crisis.

Williams announced via Instagram that until August 5 proceeds from her Unstoppable capsule jewelry collection will go to the Opportunity Fund’s Small Business Relief Fund, according to a Black Enterprise report.

Williams, who has won a career-defining 23 Grand Slam titles, started the business in late 2019 and has been wearing pieces from her brand during her tennis matches.

“I wore a circular necklace the last time I won all four Grand Slams in a row,” Williams told People about her collection. “I had won four in a row wearing that necklace. I was just really unstoppable.”

The collection includes a sterling silver bracelet and necklace, and also features a simple polished circle with a glittering round diamond that represents serenity and unity. Check out Serena’s Unstoppable offerings here.

Original article source: https://goodblacknews.org/2020/07/20/serena-williams-donates-proceeds-from-unstoppable-jewelry-collection-to-relief-fund-for-black-owned-small-businesses/ | Article may or may not reflect the views of KLEK 102.5 FM or The Voice of Arkansas Minority Advocacy Council

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